Five buyers, one prompt
Write ads for one real person.
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The problem
Your ads talk to "busy homeowners" or "small business owners", so they sound like everyone's ads and nobody feels spoken to. You know your customers are different from each other, but you've never had them laid out.
After this guide
You'll have five distinct buyers, each with a real problem, a blind spot, an objection and ready-made hooks, plus a ranking of who is cheapest to win first. Then every ad you write is for one person.
What's inside
- The 10-minute brand snapshot template
- The full copy-paste prompt, with sourced customer research
- How to turn each buyer's blind spot and objection into ad hooks
- A filled-out example and a 5-point checklist
